What is SEO Content/Copywriting anyways?

I talk about SEO content and copywriting fairly consistently. Sometimes the topics come up separately, but most often they are so intertwined that it makes the most sense to talk about them together as one. Today, someone asked me why and it occurred to me that the combination of story and data science is new for many business owners.

The story of copywriting in the early days of the internet

Once upon a time, people created content and posted it to their blogs/websites and that was all that they…