Name the thing you do

Names matter

How to choose your business name

  1. Many of the directories that you will want to get in for SEO and findability list businesses alphabetically. Though “AAA” is taken and might not work for you — if you are considering a name that is high up in the alphabet, you might think of this fact.
  2. Consider what you do. You might want to add the words “tech” or “food” or “photography” into your name. It doesn’t have to be literal, but it does have to make sense. Think “Findable” or “Your Marketing Team” for my type of business.
  3. If you really just have to be cute — make it a compound name. Maybe “Toast Marketing” rather than simply “Toast.”

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