Let’s Get Visible!
Welcome to the first issue of Visibilití 🫖
Each month I’ll be spilling the tea on all things content marketing. From the power of using data-backed SEO copy, to how to create a successful account based marketing (ABM) social selling strategy in your business to generate more leads. No stone will be left unturned because content might be King, but quality content is Queen — and a King is nothing without his Queen 😉
If you’re a mission driven, female entrepreneur or woman in business, this is THE place to learn how to create sustainable, reputable results through standout content marketing.
Business was once considered a man’s world, but we’re here to overturn the patriarchy and support woman-owned businesses in making an impact and changing the world.
It’s time to…
So, why SEO copywriting?
At AOU Creative, we’re firm believers in working smarter not harder, which is why we are serious about creating data-backed copy that sells with SEO.
Your content has a job to do and should be working FOR you. Content isn’t just something you want to be checking off your to do list — it should be creating visibility and getting you measurable results. Which is where SEO copywriting comes in!
SEO copywriting is specifically crafted to be persuasive to get it in front of your target audience. Creating executive visibility and increasing engagement by telling your story in an exciting way that your ideal client wants to hear and engage with. Not to mention, creating messaging with a mission helps make you stand out as a thought leader in your industry.
Remember — your story is what drives you, but what drives your ideal client is how your story and their story work together. It’s important to tell your story in a way that your ideal client can see themselves in it, and see you as the solution to their problem. If you aren’t seeing the results you desire from your content marketing efforts, it’s time to explore a new way of creating. SEO copywriting helps take your content marketing and business to the next level through tracking metrics that help to create measurable results so that you can continue to refine as needed.
This is your sign to stop doing what you’ve always done, and break away from the traditional marketing path. It’s time to get serious about creating copy that actually sells. When you do, you’ll be sure to see an increase in engagement, leads, and sales.
By implementing SEO strategy into your content and creating consistently, you increase the likelihood of your business being found by search engines. This can help increase the number of email subscribers you have, and lead to higher sales. Additionally, it can help shorten sales cycles by increasing website traffic, link clicks, conversions, and ultimately revenue.
But let’s be real, in order to achieve this, visibility is key!
There’s no point in having a secret business with amazing ideas, but no one to buy them. By taking the time to learn what works, what your clients needs are, and how to turn them into buyers through observing and tracking data metrics and SEO, your phone is sure to start ringing.
Ready to start getting hired by ideal clients? Explore the magic of SEO copywriting and ensure that your business, your story, is at the top of search results. So that you can transform your business, and dominate your niche — like the superstar you are!
What even is ABM social selling & strategy?
It’s no secret that people aren’t selling or being sold to in the same ways that they used to. Cold calling is becoming increasingly difficult with people screening calls. And with more and more people working from home, office pop by’s just aren’t as effective as they once were.
If you’re feeling that the way you’ve always done it just isn’t cutting it anymore or creating the results that it used to….you’re not alone. And it’s time to stop leaving money on the table using outdated sales systems and bring your business into the modern age of social selling online.
Through building an online presence, you will have the opportunity to foster relationships with ideal clients and capture organic leads — but you need a strategy to do so. And ABM targeted social selling can get you there.
Because there’s no question that your customers need the solution that you offer, and that your services can transform their life and business. But you need to be talking to the right people at the right time. Increased lead generation is what leads to increased sales.
I know that for many, the problem lies in social selling feeling hard and even scary, because it’s different from what you and your sales team are used to. The conversations feel harder to start online versus walking down the hallway at a conference together. But the truth is, those conversations can still happen — they just have to be engineered a little differently.
With ABM social selling you need to get even more specific and targeted. It becomes less about chance, and more about strategy — which creates measurable, repeatable results!
Here’s what you need to do to find new leads online through ABM social selling:
- Identify your target market and hone in on your ideal client
- Create a profile that strategically informs your ideal client of who you are, what you do, and how you can help
- Create consistent content that helps to inspire, educate, and inform them
- Engage with your ideal client on their social content daily
- Create a community of engaged followers that follow your ideal client
- Incentivize them to move from a social connection to being on your email list
- From there, focus on building the relationship with them and close the deal
This formula is proven to create results. The key is knowing your ideal client, providing value, and building a relationship with them. The same principles you’ve been using in your old-school marketing tactics, but with a new twist on how you’re engaging with them. It’s not rocket science, but it is backed by science — and it doesn’t have to be hard, but it does require dedication. And you don’t have to do it alone — if you’re ready to ditch the traditional, antiquated ways of marketing and are ready to boldly leap into modern day social selling, but are feeling overwhelmed…we’re here for you, reach out.
Ready to book your FREE content audit?
That’s all the piping hot tea for this month! Let me know where you’re at on your content marketing journey and where you’re feeling you need to start making some changes, I’m here to help! Find me on LinkedIn and subscribe to Visibilití so you don’t miss out!
Want more tea on how to make your content stand out straight to your inbox? Sign up to receive no fluff content marketing tea to your inbox daily!
