Do you have to have a superpower to be super?

Someone asked me today what is my superpower. At first, I kind of laughed it off because I feel like the phrase has been way overused over the past few years. …

At this point, it is hard to find any business owner who doesn’t know that they should be creating content for their business. The phrase (warning?) that “content is king” is everywhere and the business world continues to move more and more online, despite any changes in the pandemic. You…

The top trends happening in content marketing now

There are a ton of things happening in the world of content marketing and digital strategy right now. The pandemic — and the shift it created for businesses — has led to folks moving much of their marketing online. …

A clever, descriptive name can make all the difference in your findability and success

“It’s in the name,” he said to me as we began to talk about his company and how to increase his visibility online. “Nobody knows what we do, what it means and they can’t spell it.”

This was a pretty extreme example. The company’s name (I won’t share it here…

When you were a kid, I bet your Mom would say things like, “make good choices.” I know I heard that — and said it to my own kids.

Making choices is on my mind today. Not because of marketing (though we will certainly get to that) but because my…

Pam Parker Foley

I write about writing for a living, trends in tech marketing, dogs, yoga & sometimes what’s for dinner.

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