Jan 30How to Write Your Professional BioWhy is writing about ourselves as women so hard? Maybe it’s because we’re taught from an early age not to brag. It could be because most of us have come up in a male-dominated world. Or maybe it’s just uncomfortable to put ourselves in the spotlight. Whatever the reason, it’s time to shift our mindset. Think back to the…Writing Your Bio3 min readWriting Your Bio3 min read
Oct 20, 2022It might be time to form an alliance 🤝We’ve all heard the phrase “power in numbers” before, but have you ever thought about applying that concept to your business? Creating visibility within your own audience is great, and something you definitely still want and need to focus on. …Content Marketing4 min readContent Marketing4 min read
Sep 20, 2022You’re Not Here to Fall in LineLet’s be real, building a business as a woman over 40 is just different. We do things differently, we’re not here to fall in line and do things the “traditional” way. We are hard-working, innovative, heart-centered go-getters. The old paradigm of business, and the way it’s “always been done” is…Women In Business4 min readWomen In Business4 min read
Aug 19, 2022Tale as Old as Time ⏳The importance of storytelling in marketing like Beauty & the Beast is a… And honing your storytelling skills is essential in order to connect with your ideal client. Your story is what builds your brand. Through sharing your story you have the opportunity to build relationships with your audience, helping…Content Marketing Tips4 min readContent Marketing Tips4 min read
Jul 29, 2022Let’s Get Visible!Welcome to the first issue of Visibilití 🫖 Each month I’ll be spilling the tea on all things content marketing. From the power of using data-backed SEO copy, to how to create a successful account based marketing (ABM) social selling strategy in your business to generate more leads. …Content Marketing6 min readContent Marketing6 min read
Feb 15, 2022Email marketing makes more sense than you thinkEmail is one of those things that everybody loves to hate. But, it is also one of the most effective tools you can have in your content marketing strategy. Did you know that email marketing can be up to 40 times more effective than other content marketing like social media…Email Marketing3 min readEmail Marketing3 min read
Jan 27, 2022The Ultimate Guide: How to write a blog in 2022You don’t have to be a content marketing professional to improve your copywriting skills. As someone who reads blogs, or even works to create highly readable (and findable) content for your business, you won’t be surprised to learn that there is a formula to structuring a blog, writing a headline…Blogging6 min readBlogging6 min read
Oct 1, 2021Do you have to have a superpower to be super?Do you have to have a superpower to be super? Someone asked me today what is my superpower. At first, I kind of laughed it off because I feel like the phrase has been way overused over the past few years. …Content Marketing3 min readContent Marketing3 min read
Sep 16, 2021What is attention marketing — and why do you care?Marketing guru Seth Godin says that is a business model that focuses on capturing users’ attention through non-invasive content rather than interrupting users’ attention with something like a pop-up ad. The idea is that once you attract the attention of your intended audience, you can build a relationship and make…Copywriting4 min readCopywriting4 min read
Aug 26, 2021The 3 best ways to make your readers think and get them to engageUnless you’ve been under a rock for the past decade (or are newer to your business or just haven’t paid attention), you know that everything that you write should create value for your reader and that content should focus on education, information, and relationship building rather than sales. The goal…Content Marketing3 min readContent Marketing3 min read
